Question 1

What ad platforms does Digiiworks manage?

Accepted Answer

We manage campaigns across Google Ads (Search, Display, Shopping, YouTube), Meta (Facebook and Instagram), LinkedIn, and TikTok — selecting the right mix based on your audience and budget.

Question 2

How much budget do I need to start running paid ads?

Accepted Answer

We recommend a minimum monthly ad spend of R5,000–R10,000 for South African campaigns to generate statistically meaningful data. Our management fee is separate from the media spend.

Question 3

How do you measure the ROI of ad campaigns?

Accepted Answer

We set up conversion tracking for every campaign — purchase events, form submissions, calls, or custom goals — and report on cost per acquisition (CPA), return on ad spend (ROAS), and revenue attributed to each campaign.

Question 4

Do you create the ad creative or do I supply it?

Accepted Answer

Both options are available. Digiiworks can produce ad copy, static images, and video assets, or work with creative you supply. We A/B test multiple variants to identify what converts best.