Question 1

What does the Grow pillar include?

Accepted Answer

Grow covers technical SEO, GEO (Generative Engine Optimisation for AI search), Google Ads, and content strategy — run as one integrated system rather than three separate invoices or vendors.

Question 2

What is GEO and does Digiiworks offer it separately?

Accepted Answer

GEO — Generative Engine Optimisation — is optimising a business to appear in AI-powered search results like Google SGE, ChatGPT search, and Perplexity. Digiiworks doesn't sell it as a separate add-on: GEO is built into every SEO engagement.

Question 3

Is SEO a one-off project or ongoing?

Accepted Answer

Ongoing. Technical SEO from Digiiworks includes a full audit, fixes, and monthly maintenance — a system that builds on itself every month, not a one-off project.

Question 4

Does Digiiworks manage Google Ads as well as SEO?

Accepted Answer

Yes. Google Ads campaigns are managed as part of the same growth system as SEO — Digiiworks fixes the site and SEO fundamentals first so ad budget converts, rather than treating ads as a standalone line item.