Paid search thatactually converts
Google Ads managed as a growth lever, not a budget drain. We fix the fundamentals first so every click counts.
Paid advertising should be a profit centre, not a money pit. We build and manage ad campaigns across Google Search, Display, YouTube, Meta (Facebook & Instagram), and LinkedIn — with a relentless focus on ROAS. From audience targeting and ad creative to bid strategy and landing page optimisation, every pound spent is tracked and optimised.
Campaign Strategy
Keyword research, match types, ad group structure, competitor analysis — done before we spend a cent.
Ad Copywriting
Headlines and descriptions tested and refined. Every word is there for a reason.
Landing Page Alignment
We won't run ads to a page that won't convert. Ads and landing pages work together.
Bid Management
Manual and smart bidding strategy adjusted to your goals — leads, calls, sales, or ROAS targets.
Negative Keywords
Relentless negative keyword management. Stop paying for clicks from people who would never buy.
Monthly Reporting
Real numbers: impressions, clicks, conversions, cost per lead. Tied to business outcomes, not vanity metrics.
Our process
- 01
Strategy
Define goals, audiences, budgets, and channel mix based on your market.
- 02
Creative
Ad copy, visuals, and landing pages designed for each platform and audience.
- 03
Launch & Test
A/B testing across ad variations, audiences, and placements to find winners.
- 04
Scale
Double down on what works, cut what doesn't, and continuously optimise for ROI.
Frequently asked questions
What ad platforms does Digiiworks manage?
We manage campaigns across Google Ads (Search, Display, Shopping, YouTube), Meta (Facebook and Instagram), LinkedIn, and TikTok — selecting the right mix based on your audience and budget.
How much budget do I need to start running paid ads?
We recommend a minimum monthly ad spend of R5,000–R10,000 for South African campaigns to generate statistically meaningful data. Our management fee is separate from the media spend.
How do you measure the ROI of ad campaigns?
We set up conversion tracking for every campaign — purchase events, form submissions, calls, or custom goals — and report on cost per acquisition (CPA), return on ad spend (ROAS), and revenue attributed to each campaign.
Do you create the ad creative or do I supply it?
Both options are available. Digiiworks can produce ad copy, static images, and video assets, or work with creative you supply. We A/B test multiple variants to identify what converts best.
Ready to get started?
Book a free 30-min strategy audit — no pitch, just a clear plan.