Get cited byChatGPT and Perplexity
Generative Engine Optimisation — appear in AI search answers, not just traditional blue links. The next frontier of search visibility.
Generative Engine Optimisation (GEO) is the work of getting your business cited in AI answers — ChatGPT search, Perplexity, Google's AI results and Bing Copilot — not just ranked in blue links. Digiiworks does it by making your business an unambiguous entity, publishing clear, factual content AI assistants can quote, and marking it up with structured data. GEO is built into every Digiiworks SEO engagement, not sold as a separate add-on.
What Is GEO?
GEO is optimising your business to appear in AI-powered search: Google SGE, ChatGPT search, Perplexity, Bing Copilot. These AI tools cite specific sources — we make sure you're one of them.
Entity Clarity
AI models work with entities, not just keywords. We make your business identity unambiguous — who you are, what you do, where you are.
Citation-Worthy Content
Clear, factual, specific content structured so AI assistants quote it confidently. No keyword stuffing — pure value.
Structured Data
JSON-LD LocalBusiness, Service, FAQPage, BreadcrumbList — the schema AI models use to understand and cite businesses.
Geographic Signals
Geo meta tags, consistent NAP data, local content strategy — so AI knows exactly where you operate and who you serve.
Included in SEO
GEO is not a separate add-on. It's built into every SEO engagement — because AI search is already here.
Frequently asked questions
What is GEO (Generative Engine Optimisation)?
GEO is optimising a business to appear in AI-powered search results such as Google's AI results, ChatGPT search, Perplexity and Bing Copilot. These tools cite specific sources; GEO makes sure your business is one of them.
How is GEO different from SEO?
SEO earns rankings in traditional search results; GEO earns citations inside AI-generated answers. They share foundations — technical health, structured data and clear content — which is why Digiiworks runs them as one engagement.
What does Digiiworks actually do for GEO?
Entity clarity (who you are, what you do, where you operate), citation-worthy content structured so AI assistants can quote it, JSON-LD structured data (LocalBusiness, Service, FAQPage, BreadcrumbList), and consistent geographic and NAP signals.
Is GEO sold separately?
No. GEO is included in every Digiiworks SEO engagement, because AI search is already part of how customers find businesses.
Ready to get started?
Book a free 30-min strategy audit — no pitch, just a clear plan.